MATTRESS STORE LOS ANGELES -- TORRANCE
Leeds knows that because the product, the brand, and the pricing will be the same or very similar, they need to be able to differentiate themselves from their competition in a very tangible and memorable way. They know that customers will be finicky and will be leering at mattress salesman like they were on a used car lot, so Leeds will personally make the extra effort to accommodate as much as possible. Leeds also knows that marketing also plays a key role. Leeds made it a point to establish his personal company brand and presence across the southern California landscape by putting up a business wherever he thought it was a good buy. Some would argue this is oversaturation when one location is less than half an hour from another, but Starbucks uses the same tactic and we don’t see them folding anytime soon. In fact, Leeds used this this strategy, of using local geographic saturation as a marketing tool, a long time before Starbucks came on the scene. Each location serves more than just a sales location, it’s a marketing location. Even if the location doesn’t do phenomenal in sales, their mere presence ends up being great marketing for all the locations, and therefore carries its own weight in that regard. If you’re looking for a mattress store Torrance – Los Angeles, you might want to consider Leeds on Crenshaw Blvd. Before just writing Leeds off as another mattress retailer, there might be a few things
few years minimum, especially for mattress store Los Angeles – Torrance. And this is just to set up shop, this does not guarantee sales. And when you take into account the cost of inventory, storage and showroom space, employing a competent sales force, insurance, and other misc. costs that are never foreseeable, the upfront overhead that is needed just to be able to open your doors is extremely high. With competition that is looking to undercut your prices, profit margins are slim and get even slimmer when you factor in customers that won’t buy without a haggle. With all this in mind, it is no surprise that to have survived in this industry for well over 20 years, you have to have a truly disciplined business sense and a tenacious determination that carry you through when the future holds no promise. So how has Leeds Mattress survived through all of this? Helmed by Neil Leeds, the business savvy is definitely part of the reason for his survival. Shrewd, yet well-calculated, business strategies have also played a role. A few of these strategies include better service, plain and simple.
Mattress Store Los Angeles – Torrance
Make no mistake, this is a tough industry in which to be able to eke out a profit, let alone a living. You would need a virtual monopoly just to be able to insure your own survival. Your competitors will be offering virtually the same brand name stock, with prices that will be just as similar; you will be starting deep in the red and getting out will be tough because each sale will most likely be a hard-fought battle, and even when those battles are won, there’ll only be a small profit for each. This industry is far from glamorous, is tough to be in, and tougher to survive in. that you’ll want to consider. There is a steep challenge that is posed to those within the mattress industry. Most, if not all, of the major mattress brands are well-known because they’ve been around for a long time, so the pricing offered to distributors won’t change much; any pricing edge that can be afforded to a retail outlet will be slight at best. This is also an industry where overhead costs are not small. In order to have a quality showroom and sales location, you need a lot of space: mattresses aren’t small, and they are bulky. This means you’ll have to rent out a warehouse space, which doesn’t come cheap, and business spaces that big will usually have to be leased or rented for a